Kraft Cart Add-ons sells six things: shipping protection, gift wrap, a packaging fee, an extended warranty, express handling and an eco offset. A merchant deciding whether to install it has one question, and it is not how the settings screen is laid out. It is whether the app charges for the things that merchant wants to charge for.
So the set answers that question six times, once per image, and never asks the reader to open the description to find out.
The feature image carries all six at once
The first image is not a screenshot. It is the six add-ons laid out as cards, each with its name and its price, on the app's own blue. A merchant who sees only this one image — and on a category page, that is the only one they see — already knows what the app does and roughly what it costs a shopper.
Shopify treats feature media differently from screenshots. It is the image that travels: search results, category listings, the card in a collection. Spending it on a picture of an admin panel is spending the one impression you are guaranteed on the least interesting thing you have.
Then one charge per screenshot
The five screenshots take the add-ons apart. The cart drawer with the extras a shopper can tick. The catalogue of everything the merchant charges for. The pricing rules, where a fee becomes a flat amount or a percentage with a floor and a cap. The checkout, where each add-on lands as its own line and tags the order. And the spend goals that push a cart past free shipping.
Each one is a different screen doing a different job. That is not a stylistic preference. Shopify requirement 4.4.5 says every image in a listing must be unique and that screenshots should show different features, views or states. An app with six distinct capabilities satisfies that for free. An app with one idea has to work for it.
What we did not do
The tempting version is six crops of the same settings page, zoomed to different corners. It fills the slots, it takes ten minutes, and it is exactly what 4.4.5 was written to stop. Six crops of one screen are one image submitted six times.
The other tempting version is six images of the app's marketing site. Requirement 4.4.4 asks that images primarily show the app's actual interface, without a browser window or a desktop behind it. A slide that is only a logo on a colour is refused under the same rule.
The part nobody sees
Every word on every image was measured against the box it sits in, in a real browser, before the set was sent. A headline that fits in English and overflows in German is not caught by looking at it. And every piece of text was checked against the colour behind it, because a listing image is read at thumbnail size on a phone as often as at full size on a desk.
Six images, six charges, and a merchant who knows what the app does before reading a word of the description. That is the whole brief.
