Writing
Shopify listing images, in practice
What we drew for real apps and why, and what the App Store refuses. Every set named below is live on the listing it is named after.
Case studies
One app each, with the whole set and the reason it is shaped that way.
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Kraft: Cart Add-ons & Fees · 6 images
Six images for an app that charges for six things
Kraft Cart Add-ons sells six paid extras. The set gives each one an image, so a merchant reads the offer before reading a word of the description.
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Refurb: Resell Open-box Stock · 6 images
Leading with the money, not the screen
Refurb turns returned stock into revenue. Its feature image says that in three words and shows no interface at all, which is the opposite of what the category does.
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Kraft: SEO Breadcrumbs & Nav · 5 images
Five images for an app nobody ever sees
SEO Breadcrumbs renders server-side and has no interface a shopper meets. When there is no screen to photograph, the storefront and the search result are the screen.
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LinkSpot: Shoppable Images · 6 images
When the storefront is the product
LinkSpot lives on the product gallery, so its set opens on the gallery rather than on an admin panel. The rule is simple: show the surface the app actually changes.
Articles
The requirements a set is judged by, quoted rather than summarised.
- You cannot put a number on a Shopify listing image Requirement 4.3.4 forbids statistics in listing images outright, with no exception for figures you can prove. What to show instead, and why the rule is not unreasonable.
- The feature image is the one most people actually see Feature media appears in search results and category pages, where your screenshots never go. It does most of the work, and it is usually the weakest of the six.
- Shopify App Store image sizes The app icon at 1200 × 1200, feature media and screenshots at 1600 × 900, with formats and counts.
- Listing image rules: 4.3.4, 4.4.4, 4.4.5 No statistics on an image, show the real interface, and no two images the same.
Yours drawn the same way: paste your App Store page, fix the words, and a designer sends six images within 24 hours.
Get my 6 images€49 once. No subscription.